Slowdownnyc.com Campaign Branding: WILDPOSTINGS
Branding, Poster
A Wildposting campaign on mental health importance in NYC is important to make. According to the NYC Department of Health and Mental Hygiene, approximately one in five New Yorkers experience a mental health disorder each year. The COVID-19 pandemic has also increased the prevalence of mental health issues, such as anxiety and depression, as people deal with stress and uncertainty.
of an average New Yorker. Walking on the roads, People are often looking for the Subway signs, and
using MTA signs could potentially be eye-catching.
This was a crucial decision for me, since the audience I’m trying to
reach is already fast-paced and anxious, I needed to make the posters easy to read.
As well as Funny, so that the viewer would feel more at ease by reading them.