Not Print 🖨️ nor the cloud ☁️ , not even your trusty robust flash drive from the 90's - No form of data will ever survive as long and as powerfully as a story.

Flash Social

USER RESEARCH, UI DESIGN, ILLUSTRATION

As a graphic designer at Flash, I had the opportunity to take on a leading role in shaping the app’s user experience. I focused on crafting interaction strategies and user flows, ensuring that the app was intuitive and engaging.

My work included spearheading key projects such as designing the main social media feed, the welcome page, and the profile page's user flow using Figma.
I also developed wireframes and interactive prototypes, always advocating for real users' needs. Collaborating closely with developers and gathering feedback from focus groups, I made sure every design decision enhanced user navigation. Additionally, I created various creative assets, including copywriting, custom motion graphics, and animations, bringing the brand's vision to life while supporting the overall user experience.